Senior Manager, Digital Marketing, Loyalty Transformation

Job Description

What is the opportunity?

As Senior Manager, Digital Marketing, Loyalty Transformation, you'll own the public website ecosystem for Avion Rewards — one of Canada's largest loyalty programs. You'll define the strategy and roadmap for avionrewards.com, using customer insights, data, and digital marketing to build seamless experiences that turn browsers into members and members into advocates. This role blends digital strategy, content management, customer behaviour analytics, AEO/SEO, and digital product ownership to deliver measurable business outcomes.

What will you do?

• Own the roadmap —Define and execute the strategy and roadmap for the public website ecosystem, ensuring it continuously evolves to meet customer needs and business priorities.

• Lead with content — Manage the end-to-end digital content strategy for avionrewards.com, ensuring every piece supports the customer journey, drives business goals, and is optimized for AEO/SEO performance.

• Follow the data — Leverage customer behaviour analytics, UX insights, journey data, and experimentation to surface opportunities that improve acquisition, engagement, and conversion across the public website ecosystem.

• Connect the dots — Partner with the Cards Digital Marketing team to align on AEO/SEO strategies, share insights, and deliver connected experiences across RBC's broader public digital ecosystem.

What do you need to succeed?

Must Have

• 7+ years of progressive experience in digital marketing, website strategy, customer experience, or digital product ownership.

• Demonstrated experience leading public website transformation, optimization, or customer journey initiatives.

• Proven ability to manage digital content strategies and optimize performance through customer insights, analytics, and AEO/SEO best practices.

• Strong understanding of customer behaviour, journey mapping, web analytics (Google Analytics, Power BI, or similar), experimentation, and conversion optimization.

• Experience working in Agile environments and partnering with cross-functional teams to deliver.

• Knowledge of accessibility standards (WCAG), technical AEO/SEO, and website performance optimization.

• Ability to influence senior stakeholders and communicate website strategy clearly to executive audiences.

Nice to Have

• Background in financial services, loyalty, retail, or e-commerce.

• Hands-on experience with personalization, CMS platforms, and modern web architectures.

• Experience managing agencies and external technology partners.

What’s in it for you?  

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Leaders who support your development through coaching and managing opportunities.

• Work in a dynamic, collaborative, progressive, and high-performing team.

• Opportunities to do challenging work.

• We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

Job Skills

Content Strategy Development, Engineering - MFG, Long Term Planning, Manufacturing, Operational Delivery, Product Development Lifecycle, Product Manufacturing, Product Services, Product Testing, Quality Management, Team Management, Technical Sales

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-07-24

Application Deadline:

2026-08-07

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.