Company Description
About the Company:
Performics is India's largest performance marketing agency. We offer a range of digital marketing services including Paid Media, Organic Content and SEO, eCommerce, Digital Branding, Programmatic and Analytics. We are known for consistently delivering high-impact results and creating sustainable digital growth for brands in various industries, including BFS, Insurance, Consumer & Packaged Goods, OTT, Telecom, Travel, and New-age Startups. We are part of Publicis Groupe, the world’s second largest marketing and communications company with 95+ years of consistent track record.
Responsibilities
Key Responsibilities:
- Create review decks for internal and external stakeholders.
- Provide strategic insights and media recommendations that align with client goals.
- Identify and pitch business growth opportunities and new platforms for scaling.
- Lead Annual Media Planning and build integrated strategies across Paid, Commerce, and Analytics.
- Oversee cross-practice integration (SEM & SEO, Paid & Commerce, Analytics).
- Build brand strategies including AOP, content strategy.
- Lead Monthly & Quarterly Business Reviews (MBR & QBR).
- Develop KPI projections and lead analytical insights.
- Master and operate on multiple platforms like Google, Meta etc.
- Drive automation of internal processes and adopt new betas to stay ahead.
- Lead or collaborate on client asset creation and financial tracking
Qualifications
Soft Skills & Leadership Expectations:
- Demonstrate effective communication and stakeholder management (internal and client-side).
- Provide team leadership, including conflict resolution, career pathing, and emotional intelligence.
- Make sound decisions to support clients and internal teams.
- Delegate tasks effectively while ensuring timely delivery.
- Build and support a positive client experience focused on retention and strategic partnership.
- Actively represent the team in high-level discussions.
- Lead performance reviews and encourage team-wide cultural growth.
- Solve roadblocks proactively and support virtual team management.
- Participate in thought leadership.
- Guide team members in transitioning from managers to leaders.
Additional Information
Requirements:
- 6+ years of experience in a digital marketing, media, or consulting role.
- Proficiency in digital marketing platforms (Paid Media, Analytics, etc.).
- Advanced skills in Excel and PowerPoint
- Experience in cross-functional and cross-platform strategy development.
- Proven experience in managing teams and client relationships.
- Strong analytical mindset and the ability to translate data into actionable insights.