Digital Specialized Analytics Analyst

Single PositionExplore a Career With UsView All JobsHybridClickstream Digital Specialized Analytics AnalystBANGALORE, Karnātaka, India No longer accepting applications.Job ID26970338Date posted06/07/2026DepartmentDecision ManagementRole Overview :We are seeking a highly analytical and detail-oriented Senior Digital Analytics Specialist to join our digital marketing and product team. In this role, you will be responsible for tracking, analyzing, and reporting on digital user behavior across our web and mobile platforms. You will play a critical role in translating complex datasets into actionable insights that drive user acquisition, engagement, and conversion optimization. CoreFocus Areas • Clickstream Analytics: Must-Have: Extensive, hands-on experience with clickstream data collection, analysis. Must possess deep expertise in tracking user behavior, defining custom events, managing tag implementations (via Google Tag Manager or Adobe Launch), and translating raw clickstream data into comprehensive user journey maps and behavioral insights.• SEO-Related Analytics: Organic Performance Tracking: Proven track record of monitoring and analyzing organic search performance, keyword rankings, and search visibility using enterprise SEO tools to identify optimization opportunities and drive organic traffic growth.• SEM-Related Analytics: Paid Search Campaign Optimization: Deep expertise in tracking, analyzing, and optimizing paid search campaigns (Google Ads, Bing Ads) by evaluating key performance indicators (KPIs) such as Cost Per Click (CPC), Click Through Rate (CTR), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).• A/B Testing & Attribution Modeling: Experience in conducting multi-variable A/B testing for ad copy, landing pages, and bidding strategies, utilizing advanced attribution modeling to allocate SEM budgets effectively across campaigns and maximize conversion rates. • Digital Offer Test Design: Proven experience in designing robust experimental frameworks (including A/B, multivariate, and fractional factorial testing) specifically tailored for digital offers, promotions, and personalized incentives across web and mobile channels.• Digital Offer Evaluation & ROI Analysis: Strong capability to evaluate the performance of digital offers by analyzing redemption rates, incremental lift, customer acquisition costs (CAC), and long-term customer lifetime value (LTV) impact.• Campaign Testing & Optimization: Expertise in setting up, executing, and analyzing digital marketing campaign tests (including email, push notifications, and in-app banners) to optimize open rates, click-through rates, and downstream conversions.• Control Group Methodology: Proficiency in establishing and maintaining clean holdout and control groups across digital campaigns and offer distributions to accurately measure true incremental lift and prevent audience fatigue.• Post-Login Behavioral Analytics: Deep experience analyzing user behavior within secure, authenticated (post-login) digital environments, tracking feature adoption, portal engagement, self-service completion rates, and identifying friction points in the post-login customer journey.• Authenticated Experience Personalization: Ability to leverage post-login customer profile data and behavioral history to evaluate personalized dashboard experiences, targeted post-login offers, and account management workflows.• Small Business & Mortgage Analytics: Providing deep-dive analytics to support product development, identify market opportunities, and drive portfolio growth within the Small Business and Mortgage sectors.Responsibilities:• Lead analytics to deepen core areas for Retail Bank business through different analytical solutions to enhance productivity and build highly customized solutions.• Identify potential market and market trends to enable agility and drive strategic changes in "how we Acquire and Engage" with our customers. • Ensure solutions meet stringent compliance, security,...