Digital Marketing Manager

Role responsibilities

The role involves owning the growth of the online store and TikTok Shop by managing Meta media buying and TikTok GMV Max campaigns. The manager will also oversee email marketing, conversion optimization, and the development of high-converting landing pages.

Requirements

Candidates must have a strong background in running Facebook ads, CRO, and Email/SMS marketing. Proficiency in TikTok GMV Max campaigns and the ability to manage creative teams and agencies is required.

Key skills

Facebook Ads, Ad Creative Development, Conversion Rate Optimization, Email Marketing, SMS Marketing, TikTok GMV Max Campaigns, Organizational Skills, Management Skills, Media Buying, Landing Page Development, Data Analysis, DTC Growth

Keywords

Facebook Ads, Meta, TikTok Shop, GMV Max, CRO, Email Marketing, SMS Marketing, DTC, eCommerce, Media Buying, Landing Pages, Growth Hacking, Analytics, Startup, Food and Beverage