Manager - Campaign Operations

This role is for one of the Weekday's clients

Min Experience: 5+ years

Location: India, Mumbai
JobType: full-time

We are looking for an experienced and results-driven Manager – Campaign Operations to lead the planning, execution, optimization, and monitoring of customer engagement campaigns across multiple channels. The ideal candidate will have 5–9 years of experience in campaign management, CRM operations, lifecycle marketing, or digital marketing, with strong hands-on expertise in ERP/CRM platforms and CleverTap.

The role requires a combination of operational excellence, analytical thinking, customer-centricity, and cross-functional collaboration. You will be responsible for ensuring campaigns are executed accurately and efficiently while continuously improving engagement, retention, conversion, and customer lifetime value.

Requirements

Key Responsibilities

• Own end-to-end campaign operations, including campaign planning, audience segmentation, execution, monitoring, reporting, and optimization.
• Manage and execute campaigns using CleverTap, leveraging customer data, behavioral insights, segmentation, journeys, triggers, and automation capabilities.
• Work extensively with ERP/CRM systems to manage customer data, campaign workflows, lead/customer journeys, and engagement activities.
• Build and manage targeted customer segments based on demographics, behavior, transaction history, engagement patterns, lifecycle stages, and other relevant attributes.
• Develop and execute personalized campaigns across channels such as push notifications, email, SMS, WhatsApp, in-app messaging, and other digital touchpoints.
• Coordinate with Marketing, Product, Sales, Analytics, Technology, and Customer Success teams to ensure seamless campaign execution.
• Establish campaign calendars, execution processes, quality checks, and operational workflows to ensure timely delivery.
• Monitor campaign performance and analyze key metrics such as open rates, click-through rates, conversions, engagement, retention, churn, and revenue contribution.
• Conduct A/B testing and experimentation to identify opportunities for improving campaign performance and customer engagement.
• Identify operational gaps, campaign delivery issues, data inconsistencies, and process bottlenecks, and implement corrective measures.
• Develop regular campaign performance reports and provide actionable insights to stakeholders and leadership.
• Ensure data accuracy, campaign governance, audience hygiene, and adherence to internal processes and communication guidelines.
• Continuously evaluate campaign automation opportunities to improve scalability and operational efficiency.

Must-Have Skills

• 5–9 years of experience in Campaign Operations, CRM, Lifecycle Marketing, Digital Marketing, Customer Engagement, or a related field.
• Strong hands-on experience with ERP/CRM platforms and customer lifecycle management.
• Practical expertise in CleverTap, including segmentation, campaign creation, journeys, automation, triggers, personalization, and performance analysis.
• Strong understanding of customer data, audience segmentation, campaign workflows, and marketing automation.
• Excellent analytical and problem-solving skills with the ability to translate campaign data into actionable insights.
• Strong project management and stakeholder coordination abilities.
• Excellent written and verbal communication skills.

Good-to-Have Skills

• Knowledge of retention strategies and lifecycle/customer engagement programs.
• Understanding of customer acquisition strategies and conversion funnels.
• Exposure to digital marketing channels, performance marketing, and omnichannel customer engagement.
• Experience with campaign analytics, experimentation, personalization, and customer journey optimization.
• Familiarity with SQL, BI/reporting tools, or marketing analytics platforms is an advantage.

Education

Bachelor’s degree in Marketing, Business Administration, Communications, Technology, or a related discipline. A postgraduate qualification in Marketing, Business, or a related field will be an added advantage.

Ideal Candidate

The ideal candidate is highly organized, data-driven, and customer-focused, with strong attention to detail and a proven ability to manage multiple campaigns simultaneously. You should be comfortable working in a fast-paced environment, taking ownership of campaign operations, and using technology and data to deliver measurable improvements in customer engagement, retention, and business growth.