US Marketing Lead

Skip to contentTreasurySpringHomepageTreasurySpringHomepageTreasurySpringHomepageTreasurySpringHomepageUS Marketing LeadHybridNew York, New York, United StatesMarketingWe are seeking a highly motivated and hands-on Marketing Lead to work with us to develop our marketing function in the US office from the ground up.Job detailsApplyJob descriptionTreasurySpring is the product of an obsession with fixing the fundamental structural problems in money markets. Our fascination with the sector began painfully, during the Global Financial Crisis of 2008, where we had a front-row seat to watch the evaporation of liquidity in fixed income and the near collapse of the entire short-dated funding markets.We have been on a mission to help deliver more sustainable solutions for the money markets ever since, and we launched TreasurySpring in 2018 to offer institutional clients a single gateway to the broadest range of the best risk-adjusted cash investment options. As a fast-growing London-based financial technology company, we deliver a unique solution to a global multi-trillion-dollar problem.Our regulated Fixed-Term Fund platform delivers new digital pipelines to connect cash-rich firms to institutional borrowers. Clients include large Private Equity funds, Asset Managers, listed Corporates, high-growth tech companies and many more.Learn more about why we do what we do here.The role: US Marketing LeadWe are seeking a highly motivated and hands-on Marketing Lead to work with us to develop our marketing function in the US office from the ground up. This person will play a critical role in shaping our local market positioning, driving customer acquisition, supporting sales efforts, and building scalable marketing systems that support long-term growth.Main focus is to support our US GTM strategy with targeted digital campaigns, nurture programs, sponsorships, webinars, and events, while being data-driven and focused on performance measurement and optimization.This is an opportunity for someone who thrives in fast-paced scaleup environments and enjoys both strategic planning and direct execution while being in the office for 4-5 days a week to work closely with the team.Job requirementsWhat you’ll do: ResponsibilitiesSupport the development & execution of the company’s US marketing and go-to-market strategyCo-ordinating with our European marketing team to ensure global cohesion in executionManage and execute webinars and eventsExperience designing and implementing a structured matrix for marketing messagingDevelop content including website copy, email campaigns, thought leadership, customer stories, and social mediaCreate and manage demand generation campaigns across digital channels with support from the global team and ads agencySupport lead generation and sales enablement initiativesManage and optimize marketing funnels, conversion metrics, and campaign performance, developing reporting frameworks to measure ROI and growthWork with the global team to ensure consistent market positioningCoordinate webinars, events, partnerships, and industry marketing opportunitiesConduct market research and analyze customer insights, competitors, and trendsWhat we’re looking for: Requirements6-8 years of B2B marketing experience, ideally within financial services or fintechExperience working in startups/scaleups or high-growth environments preferredStrong understanding of fintech, financial services, treasury, banking, or cash managementProven ability to build and execute strategic marketing programs independentlyStrong experience in planning, coordinating, and executing events, as well as measuring successAbility to coordinate and deliver engaging webinars across time zonesExperience with CRM, email marketing, analytics, and marketing automation tools (Hubspot, LinkedIn Campaign Manager, GA4, Semrush preferred)Experience editing and creating design assets from templates (Adobe Suite and Figma preferred)Comfortable working cross-functionally with sales,...