Growth Marketing Manager (digital) - SaaS Automation

Role responsibilities

The Growth Marketing Manager owns the acquisition funnel for VisualCron, focusing on converting technical evaluators from free trials to paid licenses. This involves managing paid and organic channels, optimizing the website, and coordinating with product and engineering teams to drive revenue growth.

Requirements

Candidates must have proven experience in driving acquisition and trial-to-purchase conversions for technical software products. A deep understanding of technical buyer personas (IT, DevOps, Sysadmins) and a data-driven approach to funnel optimization are required.

Key skills

Growth Marketing, Customer Acquisition, Conversion Rate Optimization, SEO, Paid Media, Performance Marketing, Email Nurturing, Product-Led Growth, Funnel Analysis, Technical Marketing, Digital Strategy, Data Analysis, Cross-functional Collaboration, User Experience Improvement, Market Research, A/B Testing

Keywords

SaaS, Automation, Task Scheduling, Product-Led Growth, PLG, SEO, Paid Search, Paid Social, Retargeting, Email Nurture, DevOps, Sysadmins, IT Professionals, Conversion Funnel, Technical Validation, On-premises Software, KPIs, User Onboarding, Digital Acquisition, Performance Marketing