About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
Role:
Responsible for the annual promotion plan of several brands under different product categories to maximize consumer appeal. Overseeing the entire end-to-end process from planning to implementation for promotion activities. Strong understanding of brand equity is required to ensure the plan’s relevancy for the brands. Managing different stakeholders at different level is daily task as alignment is key in the company matrix organization.
Accountabilities:
- Analyze data or insights to determine industry and consumer trends
- Understand brands’ equity, business and opportunities
- Understand channels’ landscape and opportunities
- Propose promotional ideas which fit with each brand at certain time
- Liaise with marketing teams to align promotional activities of a product category
- Secure approval from relevant stakeholders for implementation
- Collaborate with different functions for implementation supervision
- Propose forecasts for product demand to ensure the availability of inventory Assume responsibility of budget management for category
Requirements:
- BSc/BA in business administration, marketing or related field
- Relevant and proven experience in brand or channel management
- Solid knowledge of below-the-line operation
- Strong collaboration and leadership skills
- Proven characteristics in Attention to details & Follow through
- Strong in data analysis, analytical thinking and communication skills
- Cost orientation, Statistical Analysis, Business analysis, business performance management
- An analytical mind with a strategic ability
- Excellent communication and people skills
- Entrepreneurial mindset, ownership and ability to complete tasks with minimum supervision
- Demonstrated ability to handle multiple tasks, to prioritize those tasks and meet deadlines
- Fluent in English