Social Media Strategist

<p><strong><u>About Astro</u></strong></p><p>ASTRO is Indonesia's quick commerce company that delivers groceries and essentials to your door within 15 minutes. Founded in 2021 by a group of seasoned e-commerce executives and backed by trusted international investors, it is our mission to make people’s lives simpler and easier by saving them time, energy, and money.</p><p>Just like real Astronauts that take off into outer space, Astro embodies the values of being fast, bold, adventurous, and technologically advanced.</p><p>Interested in working for a company that pushes the boundaries and strives to be the best? Join us now to be a part of this ground-breaking mission!</p><p><br></p><p><strong><u>About this role</u></strong></p><p>Social Media Strategist, you'll be responsible for shaping and executing our social media strategy to strengthen brand awareness, drive audience engagement, and support business objectives. This role is ideal for someone who combines creativity with analytical thinking and enjoys using data to continuously optimize content performance and accelerate brand growth.</p><p><br></p><p><strong><u>Job Description</u></strong></p><p>As an Astronaut, your responsibilities are:</p><p><br></p><p><strong>Multi-Channel Strategy & Architecture</strong></p><ul><li>Develop and execute channel-specific strategy that keeps ASTRO at the forefront of conversations (TikTok, Instagram, Threads, X, YouTube)</li><li>Ensure ASTRO's social presence is not only engaging but also consistently delivers value to users, reinforcing why we are their first choice.</li><li>Drive an always-on engagement strategy, ensuring timely and meaningful interactions with users, KOLs, and key brand partners.</li></ul><p><br></p><p><strong>High-Volume Content Engine & Execution</strong></p><ul><li>Architect an agile editorial workflow capable of planning, producing, and publishing 50+ content pieces/week across all platforms without compromising brand quali</li><li>Establish a smart content-waterfall strategy (e.g., turning a podcast/long-form video into TikTok clips, X threads, IG carousels, and LinkedIn key takeaway posts).</li></ul><p><br></p><p><strong>Cross-Functional Alignment & Growth</strong></p><ul><li>Partner closely with Growth, Performance Marketing, and E-Commerce teams to align organic content with paid boosting, flash sales, and campaign conversion targets.</li><li>Collaborate with internal teams (Brand GTM, Creative, Performance Marketing) to turn business priorities into engaging content that drives action.</li></ul><p><br></p><p><strong>Community Building & Organic Brand Amplification</strong></p><ul><li>Position Astro as a brand that people want to engage with and talk about by fostering an active and loyal community.</li><li>Create strategy that prompts organic UGC from community</li><li>Develop strategy to quickly engage with audience the right way with the right tone to ASTRO, that's also relatable lingo</li></ul><p><br></p><p><strong><u>Minimum Qualifications</u></strong></p><p>To be an Astronaut, you need to have:</p><p><br></p><p><strong>Education & Knowledge:</strong></p><ul><li>Bachelor’s degree in Marketing, Communications, Media, or related field</li><li>Strong understanding of Instagram ecosystem, trends, and audience behavior</li><li>Knowledge of brand building through social media and culturally relevant storytelling</li></ul><p><br></p><p><strong>Experience:</strong></p><ul><li>2–4+ years in social media, digital content, or brand roles, with Instagram as a key platform</li><li>Proven experience growing and managing brand Instagram accounts with measurable engagement and reach</li><li>Experience translating business goals into content strategies that drive both brand affinity and action</li><li>Background working with cross-functional teams (Brand, Creative, Performance, GTM)</li></ul><p><br></p>