Digital Activation, Senior Strategist

Skip To Job Description Direct Agents is...   AWARD WINNING 5x Winner of Crain’s Best Places to Work 2022, 2021, 2020, 2019, 2018 Fortune 50 Best Workplaces, Marketing and Advertising finalist 2022 Fast Company World Changing Ideas finalist 2022 Google Premier Partner Award, International Growth finalist 2022 Outfront Outframe winner 2020, 2021 Digiday’s Work Life Awards, Best Employer for Young Careers winner 2021 Digiday’s Work Life Awards, Most Dedicated to Employee Growth finalist 2021 NYC Top Workplaces winner 2021 DIVERSE Minority Founded and Led 42% BIPOC 59% Female GROWTH ORIENTED 25% growth this past year across the company 2x speed for individual learning and career development Digital Activation, Senior Strategist New York, NY Full Time Paid Media Mid Level Share The RoleAs a Digital Activation, Senior Strategist at Direct Agents, you will be a strategic growth partner to our clients—going beyond media buying to drive real business outcomes. You'll leverage data-driven insights through our proprietary Kanopy platform and cross-channel expertise to impact revenue, LTV, and market share. Working at the intersection of strategy, technology, and performance, you'll help clients scale their businesses while staying ahead of the evolving digital landscape.Compensation$95,000 - $105,000 base salary depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus based on company and individual performance.Key ResponsibilitiesServe as a trusted growth advisor to assigned client accounts, focusing on business impact (LTV, market share, revenue growth) over tactical metricsLeverage our proprietary Kanopy platform to uncover performance insights, identify optimization opportunities, and deliver strategic recommendations that drive resultsLead integrated media strategy and planning across programmatic, paid social, and paid searchPartner with paid media execution teams to guide optimization and implement experimentation strategiesProactively identify account growth opportunities and surface new service recommendations based on performance patternsLead weekly/bi-weekly client calls, quarterly business reviews, and executive presentations with ROI-focused storytellingStay current on emerging platforms and capabilities to bring innovative ideas to client engagementsEmbrace a technology-forward mindset—learning, using, and contributing to our proprietary agentic AI tools and automationsQA all client-facing deliverables and oversee account and specialist teams on a project and client basisWhat We're Looking For4-6 years of experience in paid media (search, social, programmatic) marketing, preferably with e-commerce, subscription, entertainment, or direct response clients. Experience with TTD, Stackadapt, DV360, Yahoo, preferredDemonstrated ability to translate data into strategic business recommendations and actionable growth plansComfort working with AI-powered tools and genuine curiosity about emerging marketing technologyStrong analytical and problem-solving skills with proficiency in Microsoft ExcelExpert understanding of customer acquisition and direct response online marketingEntrepreneurial spirit with a proven track record for taking initiative"Big picture" strategic perspective combined with willingness to roll up sleeves and do whatever it takesExcellent written and verbal communication skills with ability to present to C-Suite executivesAbility to prioritize tasks, multitask, and manage time efficientlyWho We AreDirect Agents is not a traditional agency. We are an elite team of builders and operators—growth strategists, media architects, and creative thinkers—who partner with ambitious brands to drive measurable revenue growth. Backed by Kanopy AI, our proprietary intelligence platform, and exclusive partnerships with tech and media platforms, we deliver the...