Senior Manager Paid Search Banking & Non-Card

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. 

The Prospect, Partner, & Customer Growth team within the US Consumer Marketing Group is responsible for delivering best-in-class marketing through digital and direct channels to drive conversion of qualified applicants in the competitive landscape.

The Senior Manager of Paid Search, Banking and Non-Card will serve as the strategic leader for our Paid Search ecosystem for Banking & Non-Card products (Insurance and Loans) across USCM. This role will be responsible for defining the channel vision, optimizing channel strategy and  leading internal/external partners through the strategy and execution of the Paid Search program for these products. This role is ideal for a strategic performance marketer who enjoys operating at the intersection of marketing, strategy, and cross functional leadership.

Key Responsibilities:

• Define and develop the Paid Search strategic roadmap for Banking & non card products ensuring channel priorities align to enterprise growth objectives
• Proactively identify and launch test & learn opportunities to optimize the end-to-end journey and deliver program value
• Leverage various reporting sources to monitor and report on campaign performance
• Manage relationships with both internal and external partners, including legal and compliance, enablement partners, analytics, external agencies, and Search platform partners
• Manage multiple priorities and workstreams at once, across a variety of Amex’s product offerings
• Lead with an external perspective by both keeping abreast of industry trends and technologies, as well as maintaining relationships with digital marketing teams across Amex, finding opportunities for collaboration

Qualifications:

• Proven track record of developing and executing marketing strategies, preferably performance digital channels
• A growth mindset, with experience delivering on proven tactics alongside developing a future strategic vision
• Strong cross-functional collaborator, with an ability to navigate the organization and processes independently
• Proven marketer with demonstrated understanding of digital marketing 
•  presentation, and interpersonal communication skills, with a strong ability to present complex concepts in a simple/clear manner
• Strong ability to influence/guide conversations towards alignment across many stakeholders

 

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.