Senior eCommerce Analyst
Some of what you will do:
The Staples Canada Enterprise Analytics team is seeking a highly skilled Senior eCommerce Analyst to drive insights and build reporting for our Staples Professional B2B eCommerce website, eway.ca. The successful candidate will play a crucial role in understanding the customer experience on eway.ca, providing actionable insights to empower the eway.ca product team and our Staples Professional business partners to make data-driven decisions
Specifically, You Will:
Develop and maintain a reporting framework to track key performance indicators (KPIs) related to customer behavior, site performance, and business objectives on eway.ca.
Analyze data from Google Analytics 4 (GA4), Adobe Analytics, and other sources to identify trends, opportunities, and areas for improvement in the customer experience and overall performance of eway.ca.
Collaborate with the eway.ca product team and Staples Professional business partners to translate data into insights, actionable recommendations, and strategies.
Create compelling data visualizations and presentations to communicate insights effectively to both technical and non-technical business partners.
Work closely with business partners to understand their reporting and analysis needs and proactively provide solutions and recommendations.
Develop and maintain documentation for reporting processes, data sources, and reporting methodology.
Stay up-to-date with industry trends, best practices, and emerging technologies in eCommerce analytics.
Some of what you need:
3+ years of experience in digital or eCommerce analytics leveraging web analytics tools, SQL, data visualization tools and other data analysis tools to build actionable reporting.
Experience with Agile or Scrum methodologies is an asset.
Bachelor's degree in Business, Analytics, Statistics, or a related field is preferred.
Strong analytical skills with the ability to interpret complex data and extract actionable insights.
Experience working with Google Analytics 4 (GA4), including analyzing clickstream data in a cloud data platform is a requirement.
Experience with Adobe Analytics is an asset.
Proficiency with SQL for data querying and manipulation
Experience with developing reporting in tools such as Looker (including writing LookML), Power BI, or Tableau
Excellent communication skills with the ability to explain technical concepts and findings to non-technical audiences.
A passion for storytelling through data and a demonstrated ability to leverage data to drive decision-making and business outcomes
Physical Requirements / Working Conditions:
Office Environment
Hybrid work
Some of what you will get:
Associate discount
Health and Dental benefits
RRSP/DPSP
Performance bonuses
Learning & Development programs
And more...