Senior Manager, Influencer Marketing & Amplification Lead

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Senior Manager, Influencer Marketing & Amplification LeadFull-timeEmployee Type: RegularRegion: AMS - North America and CanadaWork Persona: Flexible or RemoteCompany DescriptionIt all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.Join us to put AI to work for people. Job DescriptionAbout the Role:ServiceNow is looking for someone who lives and breathes the creator economy across every platform that matters—someone who's genuinely, unapologetically terminally online and loves it. You're internet fluent in the truest sense: you understand platform dynamics, creator ecosystems, and what makes content resonate, whether it's on LinkedIn, TikTok, Instagram, YouTube, Meta, Substack, Reddit, X, or whatever platform is emerging next. The B2B AI influencer space is crowded with generic thought leadership and surface-level positioning—we need to differentiate by building the influencer program that proves B2B can be just as creative, culturally relevant, and engaging as any consumer brand. We need someone who gets creators, understands what makes content work, and can translate that fluency into world-class programming. This role will drive the strategy and execution of ServiceNow's global influencer program to increase awareness, credibility and relevance. You'll own our brand and audience buyer groups' influencer program while also steering an influencer center of excellence that spans the company—supporting cross-functional teams with their own influencer activations. You'll define what "best-in-class" looks like and build the playbook that everyone else steals. We're creating the gold standard. If that excites you, let's talk.  What You'll Do Build and Steward the Center of Excellence: Establish and manage ServiceNow's influencer center of excellence—creating frameworks, best practices, toolkits, and measurement standards that cross-functional teams (talent brand, ServiceNow University, etc.) can leverage for their own influencer initiatives. Serve as the connector across all influencer programs company-wide, ensuring strategic alignment, efficiency, and shared learnings. Own Brand Influencer Strategy: Build and execute ServiceNow's always-on global influencer program rooted in authentic, long-term creator relationships and audience engagement. Reach enterprise buyers where they spend time, test new approaches, and identify what drives real business outcomes (not just vanity metrics). Develop a portfolio of creator partnerships that sustain ongoing visibility, expand reach, and support product adoption across global markets. Align influencer programming with product launches, strategic initiatives, and growth strategies. Enable Global and Regional Execution: Own the global influencer strategy and framework while partnering with regional marketing teams to enable local execution. Provide the tools, insights, and best practices that allow regional teams to activate influencer programs that are culturally relevant and locally resonant. Identify Creative Opportunities: Own the creative vision for influencer activations—from social-first content to guerrilla marketing moments. Develop compelling creative briefs that inspire great work. Know when to go big with a tentpole activation and when a simple co-created LinkedIn post will do more. Partner with agency partners and creative teams to develop campaigns that...