Senior Field Marketing & ABM Manager, West

Senior Field Marketing & ABM Manager, West LocationSan FranciscoEmployment TypeFull timeLocation TypeOn-siteDepartmentMarketingCompensation$140K – $220K • Offers EquityActual compensation will depend on experience and skills. In addition to salary, we offer meaningful early-stage equity and a range of benefits to support your well-being and growth — including comprehensive health coverage, flexible PTO, daily lunches and snacks, onsite gym access, and regular team events and offsites.Who We AreServal is an AI-native automation platform transforming how enterprises operate. We build intelligent agents that understand real-world workflows and execute them end-to-end — replacing manual processes and rigid legacy systems with adaptive, learning software. Founded in early 2024, Serval is already trusted by companies like Fox, Notion, Perplexity, Vercel, and Brex to automate high-volume, high-friction operational work across their organizations.At the core of Serval is an agentic AI platform that turns natural language into production-grade workflows. Our agents don’t just respond to requests — they reason, take action across systems, and continuously improve with usage. What began with operational use cases has quickly evolved into a horizontal AI automation layer used across IT, HR, Finance, Security, Legal, and Engineering.Our mission is to eliminate repetitive, manual work across the enterprise and give teams leverage through intelligent automation. Long term, we’re building the universal AI operations layer — a system of agents that sits across business functions and runs the workflows that keep modern companies moving.We’re backed by leading investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, Elad Gil, and others. Role OverviewThe opportunities that matter most are often the hardest to get in front of. As our Senior Field Marketing & ABM Manager you'll partner directly with Sales to run high-impact field programs across segments and execute 1:1 ABM plays for our most strategic accounts. You’ll challenge the status quo in field marketing to create unique experiences and moments that open doors, build trust, and move deals forward.This role will grow with our West Coast presence—expect increasing scope, budget, and responsibility as we scale.Who You AreCreative and opportunistic. You see an opening where others see a closed door. You know that breaking through to hard-to-reach accounts isn't about budget, it's about timing, creativity, and understanding what matters.Allergic to "best practices" that produce mediocre results. You'd rather test something bold than execute something safe.A doer, not a delegator. You're equally comfortable building a Salesforce report, negotiating with a venue, or sending a llama with an invite around its neck to a CIO's office.What You'll DoDefine the West Coast go-to-market strategy for field programs: what we do, where we show up, and how we win in this market.Design 1:1, 1:few, and 1:many field marketing experiences [regional dinners, happy hours, hackathons, out of the box experiences, etc] that align to active opportunities and target accounts.Orchestrate ABM programs with Strategic accounts across channels: direct mail, events, digital, gifting, & content.Partner with Sales to understand territory priorities, account dynamics, and pipeline gaps - then actively participate in deal strategy, not just event execution.Track impact through account engagement, pilots started, velocity, and closed-won revenue.Create tight feedback loops with Sales leadership to continuously improve territory strategy and program effectiveness.Test unconventional tactics. Push boundaries. Try things that make people's jaws drop.What You'll Need5-7+ years experience in field, experiential, growth, or ABM marketing.Proficiency with Salesforce, Hubspot (or similar), and intent tools (6sense, Demandbase, or similar).Proven track record of running regional field programs,...