Product Marketing Manager, Startup Segment

Role responsibilities

Develop and execute the go-to-market strategy for the startup customer segment to drive awareness and revenue. Create messaging, positioning, and sales enablement assets while partnering with cross-functional teams to increase product adoption.

Requirements

Requires 7+ years of marketing or product experience with a proven ability to translate technical features into benefits. Candidates must be skilled in using data-driven insights to manage complex projects and communicate with both technical and non-technical audiences.

Key skills

Go-To-Market Strategy, Messaging And Positioning, Sales Enablement, Customer Insights, Cross-Functional Project Management, Technical Communication, Demand Generation, Product Adoption, Campaign Content Creation, Market Analysis

Keywords

Financial Infrastructure, Product Marketing, Startup Segment, GTM Strategy, Sales Enablement, Demand Generation, Field Marketing, Customer Insights, Commercialization, Product Lifecycle, Venture Communities, Financial Services, B2B Marketing, Pipeline Growth