VP, Mid-Market Sales

VP, Mid-Market Sales LocationSan Francisco; New YorkEmployment TypeFull timeLocation TypeOn-siteDepartmentSalesCompensationOn-Target Earnings $400K – $500K • Offers Equity • Offers CommissionActual compensation will depend on experience and skills. In addition to salary, we offer meaningful early-stage equity and a range of benefits to support your well-being and growth — including comprehensive health coverage, flexible PTO, daily lunches and snacks, onsite gym access, and regular team events and offsites.Who We AreServal is an AI-native automation platform transforming how enterprises operate. We build intelligent agents that understand real-world workflows and execute them end-to-end — replacing manual processes and rigid legacy systems with adaptive, learning software. Founded in early 2024, Serval is already trusted by companies like Fox, Notion, Perplexity, Vercel, and Brex to automate high-volume, high-friction operational work across their organizations.At the core of Serval is an agentic AI platform that turns natural language into production-grade workflows. Our agents don’t just respond to requests — they reason, take action across systems, and continuously improve with usage. What began with operational use cases has quickly evolved into a horizontal AI automation layer used across IT, HR, Finance, Security, Legal, and Engineering.Our mission is to eliminate repetitive, manual work across the enterprise and give teams leverage through intelligent automation. Long term, we’re building the universal AI operations layer — a system of agents that sits across business functions and runs the workflows that keep modern companies moving.We’re backed by leading investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, Elad Gil, and others. Role OverviewAs VP of Mid-Market Sales at Serval, you'll own the Mid-Market segment and build the team, systems, and strategy to win it. This is a rare opportunity to join a Sequoia-backed AI company at Series B and define how we go to market across the 0-1k employee segment — a high-volume, high-velocity tier that represents a significant portion of our total addressable market.You'll come in as a third-line leader, building and scaling a layered organization of frontline managers and AEs from the ground up. You'll define segment strategy, territory architecture, and the Mid-Market playbook — then hire the team to execute it. This is not a role for someone who wants to inherit a machine. It's for someone who wants to build one.You'll partner directly with the founders and GTM leadership to shape Mid-Market strategy, influence product and pricing, and drive predictable, compounding revenue growth.What You’ll DoOrganizational LeadershipBuild and scale a third-line Mid-Market sales organization, including frontline managers and AE teams covering the 0–1k employee segmentRecruit, develop, and retain exceptional sales managers and individual contributorsCreate a performance culture defined by accountability, coaching rigor, and career developmentSegment and Territory StrategyOwn Mid-Market segment strategy end-to-end: ICP definition, territory design, account segmentation, and coverage modelingDefine and evolve the Mid-Market go-to-market motion across inbound and outbound channelsPartner with GTM leadership on pricing, packaging, and deal economics for the Mid-Market tierTranslate market intelligence into strategic adjustments to territory, headcount, and resource allocationRevenue OwnershipHold full accountability for Mid-Market ARR, quota attainment, pipeline coverage, and forecast accuracyEstablish and maintain forecasting discipline and pipeline inspection cadences across the organizationDrive deal velocity without sacrificing quality — coaching teams to move fast, multi-thread, and close with convictionSales ExcellenceDevelop and continuously refine the Mid-Market sales playbook: outbound strategy, discovery frameworks, proof-of-value motions, and...