Performance Marketing Strategist

Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity

 

Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.

 

Part and Full Time Benefits Eligibility

• Medical, Dental, Vision insurance
• 401(k)
• Associate assistance program
• Employee discounts
• Referral program
• Early access to earned wages for hourly associates (outside of CA)
• Optional voluntary benefits including ID theft protection and pet insurance

Full Time Only Benefits Eligibility

• Paid Time Off
• Paid holidays
• Company provided life insurance
• Adoption benefit
• Disability (short and long term)
• Flexible Spending Accounts
• Health Savings Account
• Optional life and dependent life insurance
• Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan 
• Tuition reimbursement

Base pay in range will be determined by applicant’s skills and experience. Temporary associates are not benefits eligible but may participate in the company’s 401(k) program.

 

Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.

 

The application window is anticipated to close within 30 days of the date of the posting.

The Performance Marketing Strategist analyzes performance across digital and offline channels to uncover key insights. They partner closely with internal channel owners and agency teams to translate those insights and objectives into strategic, actionable recommendations. By executing these recommendations, they drive brand growth, lead generation, and occupancy across our communities.

 

1. Perform end-to-end analysis of media performance across paid search, programmatic, direct mail, print, email, and other media.
2. Partner with channel managers to co-develop integrated, data-driven media strategies that optimize targeting, budget allocation, and performance across all paid and offline channels.
3. Collaborate with internal teams and external agencies to align on analytics approaches, build consensus around insights, and translate complex data into clear, actionable recommendations for both technical and non-technical stakeholders.
4. Leverage expertise in media analytics, performance reporting, and planning to develop strategies across digital and offline channels.
5. Utilize multi-touch attribution platforms alongside strong data and visualization skills, as well as A/B testing/statistical methods to drive data-informed decisions.
6. Facilitate regular touchpoints with channel leaders to review trend analyses, discuss test outcomes, and agree on next-step optimizations.
7. Partner with internal teams to assess media’s impact key performance indicators such as leads, visits, and move-ins.
8. Conduct competitive research and market-trend analysis to identify, pilot, and evaluate emerging media opportunities within the Senior Living industry to leverage audience behavior insights to inform and test new channels.
9. Provide strategic creative recommendations through in-depth analyses.

 

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.

Minimum Requirements

• Bachelor’s Degree in Marketing, Business, Analytics, Statistics, or a related field required
• Minimum of 3-5 years of hands-on experience in media analytics, performance reporting, or media planning & insights roles
• Experience with Adobe CJAA, Tableau, Looker, Excel, SQL Preferred

Certifications, Licenses, and Other Special Requirements None     Physical Demands and Working Conditions 

• Standing
• Walking
• Sitting
• Use hands and fingers to handle or feel
• Reach with hands and arms
• Stoop, kneel, crouch, or crawl
• Talk or hear
• Ability to lift:  up to 25 pounds
• Vision
• Requires interaction with co-workers, residents or vendors
• Requires Travel:  Occasionally
• Requires Driving:  Drives self (Tier 2)

  Brookdale is an equal opportunity employer and a drug-free workplace.