Associate Social Media

Ability to travel 15% domestically and/or internally for internal meetings, conferences, creative shoots, and/or brand activations. Ability to be “always on” for Social during critical activations. Highly organized, detail oriented, process focused, desire for continuous improvement. Consumer-obsessed, with strong intuition for consumer engagement. Approachability and confidence to participate in brand-building conversations online. Collaborative team player with adaptability. Growth mindset with strategic thinking and project management skills. Excellent written, oral, and formal communication skills. Thought leader willing to offer ideas and solutions. Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses. Build partnerships and work collaboratively with others to meet shared objectives. Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. Understands the business and organizational environment and shows interest in adapting to their culture and ways of working. Bachelor's degree required (or equivalent combination of education, training, and experience). 3-5 years of content marketing experience in CPG preferred, in house or agency side. Well-rounded understanding of social media and its role in marketing strategy. Exceptional written communication skills with attention to tone and voice. Experience working cross-functionally within an organization. Clear understanding of the social media ecosystem and expert knowledge with major social platforms. Knowledge of content production workflows. Proficiency in editing tools for basic video, photo, or design adjustments (e.g., CapCut, Canva, Adobe Express). Public relations sensibility including principles of brand voice, brand safety, and news-worthiness. Experience presenting data-supported recommendations to all levels of management. Ability to self-organize and execute deliverables independently. Familiarity with Sprinklr or comparable SMMS platforms preferred. Proficiency in Microsoft Word, Excel, PowerPoint and Copilot. Experience working with social and/or creative strategy, within an agency or brand/client team. Prior experience with social community management at enterprise level for large brand(s) preferred. This role blends creativity and execution: developing and producing social‑first assets both internally and with agency partners, shaping real-time storytelling, fueling community conversations, supporting influencer work, and turning performance insights into smarter, sharper content. As part of the Integrated Communications & Creative Services Team within the Marketing Center of Excellence, you'll help our brands show up authentically, culturally, and consistently across an ever-evolving digital landscape. Editorial & Content Support (Social‑First Creation + Publishing): Assist in developing and maintaining organic editorial calendars in partnership with brand, agency, and Engagement Studio teams. Guide and evaluate social creative against brief/objectives; provide clear, constructive feedback to raise the work. Maintain consistent brand social strategy across paid and owned assets for all brand editorial calendars where applicable. Support creative review prep and help ensure content aligns with brand voice, guidelines, and platform best practices. Publish, schedule, tag, and optimize posts across social platforms with accuracy and consistency. Monitor cultural trends and platform updates; surface relevant opportunities and creator formats to the Manager and/or Engagement studio team for evaluation. Manage content for cross‑functional review (Marketing, Customer Relations/Care, Legal, Regulatory, Corporate Communications) per governance workflows. Execute hands‑on editing of short‑form video, social copy/captions, and lightweight graphics to ensure platform‑native quality when applicable. Coordinate brand tone of voice and style guidelines across consumer...