Senior Product Adoption & Engagement Specialist

Senior Product Adoption & Engagement Specialist LocationBarcelonaEmployment TypeFull timeLocation TypeHybridDepartmentSupply OperationsWe power people’s progress.At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale.Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.Meet the team!At Preply, we take pride in having the largest and most diverse base of tutors among all online learning platforms. Our tutors are central to our vision of powering people's progress, and how we communicate with, enable, and engage them directly shapes the learning experience for millions. When we get this right, tutors grow their skills, reach their own professional and financial goals, and stay motivated to keep teaching at their best.The Supply Engagement team owns how Preply changes tutor behaviour at scale, through three levers working together: communications, community, and learning. This role owns the strategy that ties them together. You decide what matters most among everything competing for tutors' attention, sequence it, and design how each behaviour change gets driven, from the launch of a new tool, policy, or programme through the ongoing campaigns and education that drive tutors to adopt it and change how they teach and run their tutoring business on Preply. You don't operate the channels yourself; you set the strategy and collaborate with the specialists such as copywriters, community managers, and trainers who bring it to life. You own the roadmap end to end and keep it on track.What you'll be doing:Own the strategy for how Preply drives tutor behaviour change and tool adoption across launches, policies, and programmesOwn the tutor engagement calendar: decide what reaches tutors, what waits, and in what sequence, without overwhelming the audienceDesign cross-channel strategies across communications, community, and learning, working with the specialists who deliver themPartner with Product Managers and channel owners to shape a shared plan, translating strategic direction into the detailed roadmap that makes it happenBring senior stakeholders clear recommendations, why we should and shouldn't do something, and the judgment of how it will land, then commit and drive it to resultsDefine success with Data, and own the narrative for why a number moved or didn'tThe outcomes you'll own:Tutor behaviour change and adoption, getting tutors to adopt the tools and teaching practices that will improve their performance and their learners' outcomesEngagement outcomes of major launches, programmes, and campaigns (for example, tool adoption rates, performance, event registrations)Tutor sentiment and trust, how tutors receive what we roll out, whether launches and campaigns land well and build belief in Preply rather than adding noiseWhat you need to succeed:You've done go-to-market or adoption work hands-on, across multiple channelsYou have a track record of driving measurable behaviour change amongst large audiences, not just running communications or campaignsYou have 4-6 years in growth, lifecycle, GTM, or audience engagementYou have a strong orchestration instinct: can break down the communication goal in a complex, sequenced, multi-channel, multi-stakeholder plan.You operate with independent...