Senior Director Marketing

Develop and execute brand planning and marketing mix elements for the Brand. Proactively scan the marketplace and industry for areas of competitive improvement such as: packaging innovation, health trends and excellence in operational execution. Gather, analyze, and synthesize market insights and data to develop and refine a strategic vision for the brand. Assess global new products and assess value / potential for U.S. expansion, including products made throughout the Grupo Bimbo organization. Own, create, and advance an innovation pipeline, encompassing products, packaging, and positioning. Lead commercialization efforts. Track in-market programs of recent new item launches. Manage and maintain end-of-life cadence for items within the portfolio. Lead work streams and collaborates with Business Units and Group functions. Deliverables include business models, financial analysis, internal synthesis & communication documents, etc. Lead brand management team through critical thinking, strategic decision making, and personal growth development. Enterprise Strategy Leadership: Defines and drives long-term portfolio and brand strategy, shaping business direction and influencing enterprise priorities Executive Influence: Shapes decisions at the highest levels through compelling storytelling, strategic clarity, and strong business cases Organizational Leadership & Talent Development: Builds, leads, and evolves high-performing, diverse teams; develops future leaders and drives a strong performance culture Collaboration & Partnership: Builds deep, trust-based relationships across commercial, operational, and global partners to deliver results Situational Adaptability: Adapts approach and attitude in real time, according to the changing demands of different situations. Drives Engagement: Creates a climate where people are motivated to do their best to help the organization achieve its objectives. Ensures Accountability: Holds self and others accountable to meet commitments. Manages Complexity: Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Bachelor's Degree required. MBA Preferred. A minimum of 10 years' experience in related field (CPG, FMCG, Baking, Brand Management, Innovation, Food Manufacturing) or 15 years of combined experience between a related field and relevant education. Experience managing multiple direct reports. Proven experience in leading cross-functional teams to results. Experience in a matrix corporate environment a plus. Project management skills. Ability to manage multiple projects, adjust priorities as needed, and meet deadlines. Technical experience a plus (e.g. R&D and/or product development). Strong work ethic, flexibility and ability to multi-task required in fast-paced DSD fresh bakery category. Ability to influence across the organization at multiple levels. Excellent written, oral, and formal communication skills.