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CRM Manager

Truemeds India
Mumbai, IndiaPosted Aug 4, 2026
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CRM Manager

Truemeds Mumbai, Maharashtra, India

CRM Manager

Truemeds Mumbai, Maharashtra, India 1 day ago 169 applicants

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Pankaj Kumar

Pankaj Kumar

HR Strategy@Truemeds l TISS ODCL’25 l BITS CH’19 l JSW Steel l Parle Agro l Tata Motors l IKS Health

Job Title: CRM Manager


About the Role

Truemeds is looking for a CRM Manager to own day-to-day CRM operations across the customer lifecycle — acquisition follow-through, engagement, retention, and win-back. This is a hands-on role for someone who is equally comfortable building campaigns and digging into data to prove what's working. You'll lead a small team, so some people-management experience is expected alongside strong individual execution.


What You'll Do

  • Own end-to-end CRM operations across channels — push, email, SMS, WhatsApp, RCS — including campaign build, QA, scheduling, and performance tracking.
  • Design and execute lifecycle journeys (onboarding, engagement, chronic/repeat-purchase cohorts, churn/win-back) using CleverTap.
  • Lead a small team (1+ years of team-lead experience required) — reviewing work, unblocking execution, and building team capability.
  • Partner with Retention/Growth leadership on cohort strategy, segmentation logic, and experiment design (A/B tests, holdout groups).
  • Use Mixpanel/GA and CleverTap dashboards to track funnel health, campaign performance, and cohort behavior; translate findings into actionable recommendations.
  • Work with data/analytics teams (SQL/Metabase or equivalent) to pull, validate, and interpret data independently rather than relying solely on dashboards.
  • Maintain CRM hygiene — data quality, unmapped profiles, frequency capping, and governance across channels.
  • Present campaign and cohort performance to leadership in a clear, structured format.


What We're Looking For

  • 4–6 years of hands-on CRM/lifecycle marketing experience, ideally in e-commerce, healthtech, or a high-frequency-transaction consumer business.
  • At least 1 year of experience leading or mentoring a team.
  • Strong, demonstrable hands-on experience with CleverTap (or equivalent CRM/engagement platform).
  • Working proficiency with Mixpanel and/or GA for funnel and behavioral analysis.
  • Genuinely data-oriented — comfortable with data-crunching tools (Excel/Sheets at an advanced level; SQL or Metabase experience is a strong plus) and confident drawing conclusions from cohort-level data rather than just campaign-level metrics.
  • Experience designing and reading A/B tests, holdout cohorts, and basic experiment design.
  • Strong written communication — able to convert data into a clear narrative for leadership.
  • Bonus: exposure to WhatsApp/RCS as CRM channels, or experience in subscription/chronic-repeat business models.

What Success Looks Like (First 6 Months)

  • Owns CRM calendar and campaign execution with minimal oversight.
  • Demonstrates independent data pulls/analysis (not just consuming pre-built dashboards) to justify campaign or cohort decisions.
  • Runs at least one structured experiment (holdout/A-B) end-to-end with a documented readout.
  • Shows early signs of team leadership — delegation, review quality, unblocking others.

  • Seniority level

    Mid-Senior level

  • Employment type

    Full-time

  • Job function

    Marketing

  • Industries

    Internet Marketplace Platforms

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