Senior Analyst Content Strategy

Lead digital shelf strategy and content syndication execution across all brands and retailer network channels Develop and implement content strategies that improve product discoverability, visibility, engagement, and conversion Manage product content syndication through platforms including Salsify, Syndigo, and NIQ Oversee content deployment across retailer channels and ensure compliance with retailer-specific content requirements Monitor, troubleshoot, and resolve publication issues to ensure accurate and timely content deployment Manage retailer channel mappings, syndication configurations, and direct retailer connections to support accurate content distribution Update and maintain retailer assortments to ensure products are published accurately and distributed correctly across retailer platforms Review and approve product content, item records, and content submissions within retailer and syndication platforms Partner with external agencies on content creation, optimization, and execution initiatives Optimize product content across SEO and AEO copy, MRHI, imagery, enhanced content, and more Conduct content audits and competitive benchmarking to identify opportunities for optimization and performance improvement Measure content performance using available tools and translate insights into actionable recommendations Audit retailer product detail pages (PDPs) to ensure content accuracy, completeness, and content health Manage direct retailer channel connections and maintain syndication mappings across retailer networks Lead content governance initiatives, process improvements, and best practice development Collaborate with Sales, Brand, Packaging Graphics, and other cross-functional teams to align content priorities and business objectives Partner with external retailers, agencies, and syndication providers to support content execution and issue resolution Identify content gaps, operational inefficiencies, and process improvement opportunities Maintain documentation, reporting, and governance processes to support scalable content operations Communicate performance insights, content recommendations, and strategic initiatives to stakeholders and leadership Maintain content workflows, governance processes, and business rules that support scalable and efficient content operations Support additional digital shelf, content strategy, and syndication initiatives as needed Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses. Builds partnerships and work collaboratively with others to meet shared objectives. Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. Understands the business and organizational environment and shows interest in adapting to their culture and ways of working. Bachelor's degree preferred in Marketing, Business, Communications, Analytics, or a related field 3+ years of experience in digital shelf strategy, content syndication, Product Information Management, eCommerce, Omnichannel, or a related field Experience within CPG, eCommerce, digital commerce, or retail content environments preferred Advanced knowledge of syndication platforms such as Salsify, Syndigo, and NIQ Experience with content measurement and optimization tools such as Vizit or similar platforms preferred Strong understanding of SEO, AEO, digital shelf best practices, content governance, and retailer content requirements Excellent communication, analytical, organizational, and project management skills Serves as a subject matter expert for digital shelf strategy, content syndication, and retailer content execution Influences cross-functional stakeholders without direct authority Gains alignment across internal teams, agencies, retailers, and external partners Translates complex content performance data into clear business recommendations Drives continuous improvement through process optimization, governance, and best practices Navigates...