Go to Market Lead Sweden

Position Description Go to Market Lead Sweden Global Location Sweden, Umea Hiring Manager email rivia.oliveira@brp.com Recruiter email helene.schmitt@brp.com Apply Now We are looking for a Go to Market Lead - Sweden who’ll be tasked with helping us connect global brands with local realities, driving demand, supporting sales, and strengthening our dealer network. As part of your role, you’ll be significantly contributing to the organization’s growth by turning interest into sales and experiences into lasting customer relationships.You’ll be at the forefront of bringing the brand to life-close to the action on trails, on the water, and in dealerships, while working within a small, agile, high-impact team where ideas move fast, collaboration is real, and your work makes a visible difference every day. YOU’LL HAVE THE OPPORTUNITY TO:Connect global brands with local realities, driving demand, supporting sales, and strengthening our dealer network across Sweden.You will operate at the intersection of marketing and sales, delivering measurable results, moving units, and growing market share. Dealer Engagement & Sales Impact (30%)Our dealers are at the heart of our success, and so are you.Partner with dealers to build and execute local marketing and sales plansStrengthen the in-store experience to drive conversion and loyaltyAct as a trusted commercial advisor, understanding real business challengesHelp maximize co-op programs, campaigns, and retail toolsSupport dealers in their digital journey, improving visibility and lead generationBe present in the field, building relationships that drive performance Consumer Engagement (50%)You’ll bring our brands to life in ways that inspire, and convert:Plan and execute a local engagement strategy aligned with sales goalsLead campaigns, events, and activations across seasonsBoost visibility through PR, storytelling, and local contentEnsure a seamless and inspiring digital experienceMeasure performance and optimize for real business impactOwn and manage your marketing budget with a ROI mindset Market Insight & Commercial Agility (20%)Stay close to the market and ahead of it:Gather insights from dealers, customers, and competitorsIdentify opportunities to grow market shareAct as the local product specialist, supporting team readinessValidate dealer activations with a strong commercial lens YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:Degree in Marketing, Business, or similarApproximately 3 to 5 years of experience in marketing or in a commercial roleStrong sales mindset, you understand what drives retail performanceExperience in digital marketing is a plusInterest in outdoor life, mobility, or powersportsFluent in Swedish and EnglishThink commercially and love linking marketing to real resultsEnjoy working closely with dealers and local communitiesAre hands-on, pragmatic, and take full ownershipWant to be part of a small, efficient team where everyone contributesBuild strong relationships through trust, empathy, and clarityValue flexibility, autonomy, and balanceThe role includes some travel across Sweden and international, especially during peak seasons.Do you have other qualifications? Tell us what is unique about you that is a great addition to the team. THE ROAD SHOULD BELONG TO EVERYONE.We still live in a world where many feel the road is for other people. We believe we can make a difference. Moving people goes beyond making innovative products.We strive to nurture our people’s aspirations, to exceed our riders’ expectations and stand in solidarity with all the communities that ride with us.Building a more inclusive BRP with no barriers for those who seek to ride starts from within, and we need everyone's commitment, drive and dedication to make it a reality. WELCOME TO BRPWe’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of...