Graphic Designer - Brand & Marketing Campaigns

Graphic Designer (Branding, Marketing Campaigns, Social & Ads) – Remote | Pakistan

Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours
Location: Pakistan

About the Role

At Pavago, one of our clients is hiring a talented Graphic Designer to own and execute brand visuals across marketing campaigns, social media, digital advertising, presentations, and print.

This is more than a task-based production design role. You’ll be responsible for translating marketing concepts into compelling visual assets, maintaining a consistent brand identity, and creating creative that supports engagement and campaign performance.

The ideal candidate combines a strong design eye, brand thinking, and execution speed and can comfortably manage multiple projects in a fast-moving remote environment.

What You’ll Own

Marketing & Campaign Design

• Design high-quality creative for social media, email campaigns, advertisements, presentations, and sales initiatives.
• Translate campaign briefs and marketing concepts into compelling visual assets.
• Create designs optimized for engagement, click-through rates, and brand recognition.
• Adapt creative concepts across different platforms, audiences, and formats.
• Produce multiple creative variations for campaigns and testing when needed.

Brand Identity & Visual Consistency

• Build, maintain, and apply brand guidelines across all creative.
• Work with typography, color systems, layouts, and visual identity elements.
• Ensure consistency across digital and offline touchpoints.
• Help strengthen brand recognition through cohesive visual execution.
• Identify opportunities to improve the overall quality and consistency of brand assets.

Digital & Advertising Creative

• Create:
• Social media graphics
• Web banners
• Landing page graphics
• Display advertisements
• Paid social creatives
• Design assets for platforms including LinkedIn Ads, Meta Ads Manager, and Google Display Network.
• Collaborate with marketing teams to align creative with campaign objectives and messaging.
• Optimize designs for different dimensions, placements, and platform requirements.

Print & Marketing Collateral

• Design brochures, flyers, posters, event materials, and other marketing collateral.
• Prepare professional, print-ready files with appropriate specifications.
• Maintain consistency between digital and print brand experiences.

Motion & Creative Enhancements

• Create simple animations, GIFs, and motion graphics.
• Use Adobe After Effects or similar tools to bring static creative to life.
• Support marketing campaigns with lightweight motion and video assets where appropriate.

Cross-Functional Collaboration

• Work closely with Marketing, Product, and Sales teams.
• Understand campaign briefs, objectives, audiences, and messaging before beginning creative execution.
• Incorporate stakeholder feedback efficiently while maintaining design quality.
• Manage multiple requests and deadlines without sacrificing attention to detail.

Asset Management & Delivery

• Prepare and deliver organized files in formats including AI, PSD, PNG, and PDF.
• Maintain clean and structured creative asset libraries.
• Follow consistent naming and version-control practices.
• Ensure teams can easily locate and reuse approved creative assets.

Required Experience & Skills

• 2+ years of professional graphic design experience.
• Strong portfolio demonstrating branding and marketing-focused design work.
• Advanced proficiency with Adobe Creative Suite, particularly:
• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• Experience designing for both digital and print channels.
• Strong understanding of typography, layout, composition, color, and visual hierarchy.
• Strong visual storytelling abilities.
• Ability to translate marketing concepts into polished creative.
• Excellent attention to detail.
• Ability to manage multiple projects and deadlines simultaneously.
• Comfortable working remotely during U.S. client business hours.

Nice to Have

• Motion graphics or video editing experience.
• Experience with Adobe After Effects.
• Familiarity with Figma and Canva.
• Previous experience supporting SaaS companies, marketing agencies, or e-commerce brands.
• Understanding of marketing performance metrics such as CTR, engagement, and conversions.
• Experience designing paid advertising creative for Meta, LinkedIn, or Google campaigns.

What Makes You a Great Fit

• You understand the difference between good-looking design and effective marketing design.
• You can maintain brand consistency without making every asset look identical.
• You work quickly while maintaining a high quality bar.
• You take ownership rather than waiting for detailed instructions on every task.
• You can interpret marketing briefs and turn ideas into polished visual concepts.
• You handle feedback professionally and iterate efficiently.
• You keep your files, assets, and workflows exceptionally organized.

What a Typical Day Looks Like

You may:

• Review campaign briefs and incoming design requests.
• Create social, advertising, email, and marketing assets.
• Develop or refine brand visuals.
• Collaborate with marketing teams on campaign messaging.
• Produce creative variations for different platforms.
• Incorporate stakeholder feedback and finalize designs.
• Prepare digital and print-ready deliverables.
• Organize completed assets within the creative library.

In short: you ensure the brand looks consistent, professional, engaging, and performance-focused across every customer touchpoint.

Key Metrics for Success

• Consistent on-time delivery of creative projects.
• High-quality visual execution with minimal errors.
• Reduced revision cycles.
• Strong stakeholder satisfaction.
• Consistent application of brand standards.
• Positive contribution to campaign CTR and engagement.
• Well-organized and accessible creative asset libraries.

Why This Role Stands Out

• Own meaningful brand and campaign creative.
• Work across social, advertising, digital, and print design.
• Collaborate directly with marketing, product, and sales teams.
• Influence how the brand is presented and perceived.
• Gain exposure to performance-focused marketing creative.
• Fully remote opportunity based in Pakistan.
• Work with U.S.-based clients and collaborative teams.

Interview Process

• Initial Screening
• Portfolio Review
• Client Interview
• Final Interview
• Offer & Onboarding

What Happens After You Apply

Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video completes your application and can be recorded whenever it’s convenient.

Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. You can record your video as many times as you’d like before submitting it — only your final submission will be reviewed.

Please keep an eye on both your inbox and spam folder for your Spark Hire invitation.

Apply Now

If you’re a Graphic Designer who understands both brand identity and performance-focused marketing creative, can move quickly without sacrificing quality, and takes ownership of your work, we’d love to see your portfolio.

Apply today with examples of your branding, social media, advertising, and marketing design work.