VP, Solutions Product Marketing

Skip to main contentSign InVP, Solutions Product Marketing page is loadedVP, Solutions Product MarketingApplylocationsSan Jose, CaliforniaSan Francisco, Californiatime typeFull timeposted onPosted 30+ Days Agojob requisition idJR1329About Us:Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.Our opportunity:We're looking for a Vice President of Solutions Marketing to lead the strategy and execution of how we bring our agentic process automation solutions to market. This role sits at the intersection of product, sales, and marketing — translating the capabilities of our AI-powered automation platform into compelling narratives that resonate with C-suite buyers and decision-makers at large enterprises.You'll own the solutions marketing function end-to-end: positioning, messaging, go-to-market strategy, competitive intelligence, and sales enablement across our full portfolio of vertical and horizontal solutions. The right candidate has deep experience marketing complex enterprise software, a sharp instinct for buyer psychology, and the ability to build and lead a high-performing team.Who you’ll report to:This role will report to our Chief Marketing OfficerLocation: Hybrid role with regular onsite work days in our San Jose, CA corporate office preferred. Other locations in major metropolitan areas within the U.S may be considered.You will make an impact by being responsible for:Solutions Positioning & MessagingDefining and owning the positioning, messaging, and value narratives for our full portfolio of agentic automation solutions — spanning vertical industries (healthcare, banking, insurance, and others) and horizontal functions (Finance, IT, HR, and beyond)Translating technical AI and automation capabilities into business-outcome-driven stories that land with line-of-business leaders, IT executives, and the C-suiteDeveloping and maintaining a messaging architecture that scales across industries and buyer personas while staying cohesive at the platform levelGo-to-Market StrategyPartnering with product management, sales, and demand generation to build and execute go-to-market plans for new solution launches, industry expansions, and major platform releasesDefining target buyer personas, buying committee maps, and journey-stage messaging for each solution areaDriving integrated launch plans that coordinate across content, digital, field marketing, analyst relations, and eventsSales Enablement & Field ReadinessArming the enterprise sales organization with the tools they need to win: battle cards, solution briefs, ROI frameworks, demo narratives, customer proof points, and objection-handling guidesBuilding a scalable enablement engine that keeps pace with a rapidly evolving product portfolio and competitive landscapePartnering closely with sales leadership to understand field needs and ensure marketing materials translate directly into pipeline accelerationCompetitive MarketingDelivering actionable competitive insights to sales, product, and executive leadership on a regular cadencePositioning the company as a category leader in agentic automation solutions through thought leadership, analyst engagement, and strategic contentDemand GenerationSupporting revenue and field marketing teams with deep insights on how your customers buy, sources of influence, and the nature of buying committees including decision makers and influencersProviding revenue, field and digital teams with high content collateral, messaging and enablementIndustry &...