Sr Product Management Specialist

We are looking for a proactive, results-oriented product marketing professional with a strong blend of technical expertise, strategic thinking, and execution excellence. The ideal candidate will be capable of working with cross-functional teams, influencing stakeholders, and driving profitable business growth through effective planning and execution.
Candidates should have significant experience in the CCTV industry, with a strong understanding of customer requirements and video surveillance technologies. The role requires the ability to translate customer insights into product concepts, technical requirements, and commercial solutions. The successful candidate will own the entire product lifecycle—from customer discovery and innovation through prototyping, productization, and business scaling.

 

New Product Development
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Define & own the Product and Technology roadmap for the portfolio. Have a strong sales & customer connect to analyse customer problems, market needs and technology trends to create on-time, on-cost differentiated offerings that earn significant ROI for the business.
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Understand the different needs of target segments and ensure that the portfolio, channel and competency is aligned to win in the market
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Carry out Make vs Buy decisions for NPI development. Liaison with Engineering, Sourcing, QA teams to execute NPIs. Meet 100% say/do ratio on all NPIs. Align with Regional & Global counterparts for cross-learning and roadmap alignment.
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Integrate inputs to develop distinctive product plans with outstanding financial outcomes; be competent in VOC, research and analysis and basic marketing toolkit [market definition and sizing, segmentation, value management, targeting and positioning, pricing].
Product Portfolio Management
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Regular Voice of Sales and Voice of Customer survey to understand the Product Gaps and execute action plan to address the gaps
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Ensure correct Pricing and Positioning for all the products in the portfolio, with timely revisions as per the market demand
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Manage Gross Margins for the portfolio by putting the right pricing strategies in place
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Effectively manage the product launches and phase-outs. This would also include adherence to a detailed Product launch plan and effective launch communication
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End to end brand ownership and product lifecycle management (product phase-in/out, etc). Ensure portfolio is always relevant to the market with optimal brand mix to ensure all target segments are served profitably with minimal conflict and cannibalization.
Product Competency Building
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Drive Product knowledge & Value based sales competency among internal teams (Sales, Marketing & Product Support) and channels (System Integrators, Distributers) through regular, structured trainings
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Support Sales team in effectively communicating the value proposition of the portfolio to external ecosystem including System Integrators, Distributers, Consultants and End Users
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Keep the team updated on solution offerings and arm them with specification points, differentiators, USPs, comparisons, selectors & other sales tools
Marketing Communications
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Engage with Marcom team for all new product launches w.r.t. branding, launch plan, events, collaterals, etc to ensure effective communication internally and externally
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Coordination with Marcom and Partner Connect team to ensure timely update of Website and ePortals
Competition Mapping
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Develop strong market network to gather market intelligence and update competition activities on regular basis. Use this knowledge to create means to effectively compete and continuously upgrade the portfolio
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Track competition pricing to understand Market Operating prices of products and align our pricing with market on regular basis
Personality
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Hands on: Ability to work with cross-functional teams, spread across different cities and backgrounds. Get into the deepest detail and just get the job done
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Ownership mindset: Takes personal ownership of the tasks and pro-actively connects with anyone required to get it done. Never say “its not my job”. Ability to work in chaotic, unstructured environment, often with limited information available.
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Result-Oriented: A driver who possesses the ability to take actions and implement effective solutions in a timely manner
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Leadership: A confident, mature person with the ability to connect with others
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Ethics: Highest level of professional integrity and honesty as well as personal credibility.
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Problem Solver: A creative yet pragmatic problem solver. Methodical and hands-on as well as detail-oriented. Should be able to structure a problem irrespective of domain.
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Analytical Thinking and Decision-Making: A strong understanding of market trends/issues who can then integrate that thinking into marketing and business strategies. Decisive and logical at thoroughly evaluating issues. Excellent planning, execution and project-management skills.
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Teamwork and Interpersonal Skills: A team player, receptive to ideas from others. Shares information and keeps team members and partners informed. Ability to prioritize multiple tasks and manage conflict with the team. Builds strong trust based relationship with peers and customers.

Education: Graduate in technical field (Engineering/Science/Computers)
• Experience: 8+ years of Product Management, sales & marketing experience in a B2B company or relevant start-ups and involved in new product development, portfolio management and value pricing of products
• Industry: Experience in CCTV, Video Analytics, Electronic Security mandatory. Experience in Fire Detection, Access Control, HVAC, Building Automation industry is preferred but not mandatory. Customer facing experience in Technology/Solutions businesses is highly preferred.
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Results driven track record – proven ability to translate strategies into action and results
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Start-up / Entrepreneurial experience welcome – should have created a business or product line from scratch
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Excellent written, oral, and technical communication skills, including presentation experience to large and diverse audience.
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Possess strong working knowledge