Digital Media Specialist

Skip to main contentCareersDashboardProfileEnglishJoin Talent NetworkSign InSingle PositionIf we can connect, we can create a better future. Join us.View All JobsDigital Media SpecialistKinshasa, Congo, the Democratic Republic of the This role is no longer accepting applicationsRequisition ID285754Date posted06/26/2026 Role Purpose The Digital Media Specialist is responsible for executing and optimizing digital media campaigns across multiple channels to drive brand awareness, engagement, and business performance. The role supports the development, implementation, and reporting of digital media strategies aligned with marketing and commercial objectives.Key Responsibilities Digital Campaign ExecutionImplement and manage digital media campaigns across platforms (e.g., social media, display, search, programmatic).Coordinate campaign launches, ensuring alignment with marketing plans and timelines.Monitor campaign performance and ensure delivery against KPIs.Performance Monitoring & OptimisationTrack, analyse, and report on campaign performance metrics (CTR, conversions, ROI, etc.).Continuously optimise campaigns through A/B testing, audience targeting, and creative adjustments.Provide actionable insights and recommendations to improve performance.Media Planning SupportAssist in the development of digital media plans aligned with business objectives.Work with internal teams and agencies to ensure effective media buying and placements.Support budget tracking and ensure efficient use of media spend.Content & Platform ManagementCollaborate with content and creative teams to ensure assets are aligned with campaign objectives.Upload and manage digital assets across platforms.Ensure brand consistency across all digital channels.Stakeholder & Agency CoordinationLiaise with internal stakeholders (marketing, brand, product teams) and external partners/agencies.Ensure timely delivery of campaign requirements and reporting.Support vendor and agency performance tracking.Reporting & InsightsPrepare regular performance reports and dashboards.Analyse digital trends and competitor activities.Translate data into meaningful insights to support decision-making.Qualifications & Experience Bachelor’s degree in Marketing, Digital Media, Communications, or related field.2–5 years’ experience in digital marketing or media execution.Experience with digital platforms such as Google Ads, Meta (Facebook/Instagram), programmatic platforms, etc.Familiarity with analytics tools (Google Analytics, dashboards, reporting tools).Skills & Competencies Skills & CompetenciesStrong analytical and data interpretation skills.Good understanding of digital media channels and trends.Attention to detail and strong organisational skills.Ability to manage multiple campaigns simultaneously.Strong communication and stakeholder management skills.Proactive, results-driven, and adaptable.Key Performance Indicators (KPIs) Campaign performance against targets (CTR, conversions, ROI)On-time and on-budget campaign deliveryOptimisation effectivenessQuality and timeliness of reportingStakeholder satisfaction CookiesWe use cookies, including from our partners, to enhance and personalise your experience. Accept all cookies below, or select "Manage Cookies" to choose which cookies we can use. Reject means you are rejecting all non-essential cookies. Please see our Cookie Policy for more information.Manage CookiesReject AcceptPrivacy Preference CenterWhen you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However,...